A/B testing stories - Page 2

Optimizely secures Leader spot in Gartner's 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.

cside launches browser-based AI Agent Detection toolkit, helping businesses spot agentic traffic and tailor site experiences in real time.

Datadog rolls out Feature Flags, tying feature controls to real-time APM and RUM data so teams can link releases directly to app behaviour.

Datadog launches Feature Flags to tie rollouts directly to real-time telemetry, promising safer releases and automatic rollback controls.

Gr4vy launches Silent Mode to let merchants trial multiple fraud tools in parallel on live payments without affecting real customer outcomes.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

Orq.ai secures EUR €5m seed funding to scale its enterprise AI agent control platform across Europe and North America.

Cro Metrics launches Ask Iris, an AI chat tool on Iris platform, enabling easy, secure access to experimental data via natural language queries.

Cloudflare is acquiring Replicate to offer developers seamless access to 50,000+ AI models on its Workers AI platform, simplifying AI application deployment.

Popular browser agents lack safeguards against abuse, posing new risks like account takeovers and payment fraud for online services, warns hCaptcha.

Mercury Analytics launches Omnibus, a rapid national survey service offering US teams quick insights from 1,000 adults to aid routine decision-making.

Confluent unveils Streaming Agents in Confluent Cloud for Apache Flink, enabling businesses to scale AI agents that analyse and act on real-time data.

SquadStack.ai has launched a voice-first autonomous AI agent to automate sales, doubling lead connectivity and cutting acquisition costs across various industries.

Amplitude acquires Kraftful to integrate AI-powered Voice of Customer tools, enhancing product teams' ability to analyse user feedback alongside behavioural data.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Pay-i secures USD $4.9 million to launch a platform measuring real-time business returns on generative AI investments for enterprises globally.

Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.

Datadog has acquired experimentation platform Eppo, aiming to unify feature flagging and analytics in its Product Analytics Suite to boost product insights.