Ad Fraud stories

Infoblox says counterfeit verification prompts are being used to trick users into sending premium texts, creating recurring SMS charges and telecom losses.

DoubleVerify becomes first measurement vendor to win Media Rating Council accreditation for TikTok video viewability reporting in Australia-focused ad markets.

Digital Envoy unveils LocID Graph to help advertisers keep household records aligned as IP addresses shift, with tests under way in the US, UK and Europe.

Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.

Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.

Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

Hijacked Google Ads accounts are serving bogus installers that trick Mac users into running MacSync stealer via fake Evernote guides.

TrafficGuard ramps up New York presence as US advertisers brace for rising ad fraud, with losses forecast to hit USD $172 billion by 2028.

Cloaking dominates PropellerAds' 2025 safety report as stricter checks drive a 35% rise in blocked campaigns and more account suspensions.

DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.

Online shopping scams in the UK jumped 416% in late 2025 as malvertising, social media fake shops and deepfake frauds surged, Gen warns.

PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

Hydrolix launches Bot Insights to reveal hidden AI bot traffic and six-figure cost leaks, promising real-time visibility across CDNs.

VIOOH partners with Dolphin to offer programmatic access to over 5,000 US digital out-of-home screens, reaching 50m monthly impressions.

Unapproved peptide ads and listings have surged across online platforms since 2020, raising fresh concerns over consumer safety and oversight.

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

Integral Ad Science will roll out IAS Agent, an explainable AI assistant for ad measurement, to all platform users for free early next year.

Once harmless web clutter, parked domains now funnel over 90% of visitors to scams, malware and illegal content, Infoblox researchers warn.

AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.