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Adobe Digital Insights stories
Adobe sees surge in AI-driven traffic & conversions
Tue, 13th Jan 2026
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data analytics
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cx
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martech
Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.
US holiday online sales hit record on mobiles & AI
Thu, 8th Jan 2026
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gaming
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wearables
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data analytics
US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.
US online sales hit USD $14.25 billion on Cyber Monday 2025
Thu, 4th Dec 2025
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gaming
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martech
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smart home
US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.
AI-driven referrals transform shopping, travel & banking online
Tue, 19th Aug 2025
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martech
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commerce systems
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genai
AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.
Desktop conversion still king in ANZ despite increasing smartphone traffic - Adobe
Wed, 28th Jun 2017
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edutech
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cx
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martech
Despite a surge in smartphone traffic, consumers in Australia and New Zealand still predominantly make purchases via desktop, Adobe's new report reveals.