SecurityBrief US - Technology news for CISOs & cybersecurity decision-makers

Adobe stories - Page 3

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Adobe unveils Firefly Foundry for custom on-brand AI content

Wed, 29th Oct 2025
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physical security
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genai
Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.
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Adobe launches AI assistants & creative tools across platforms

Wed, 29th Oct 2025
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martech
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digital entertainment
Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
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Adobe to integrate Google's AI into creative apps for business

Wed, 29th Oct 2025
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uc
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martech
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personalisation
Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.
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Adobe Firefly announces new AI tools for video, audio & images

Wed, 29th Oct 2025
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martech
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digital entertainment
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genai
Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.
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Second Nature raises USD $22 million to boost AI sales training

Fri, 17th Oct 2025
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Second Nature has raised USD $22 million to expand its AI-driven sales training platform, helping businesses boost performance and reduce onboarding times.
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MHP & Adobe partner to advance AI-powered customer journeys

Thu, 16th Oct 2025
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digital transformation
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cx
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martech
MHP and Adobe partner to enhance AI-driven, personalised customer journeys, combining consulting expertise with advanced digital solutions and platforms.
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Adobe unveils LLM Optimizer to boost AI brand visibility

Wed, 15th Oct 2025
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martech
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erp
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genai
Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.
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Adobe unveils Real-Time CDP updates to boost data insights & ROAS

Mon, 13th Oct 2025
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martech
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cdp
Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.
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Adobe launches AI agents to streamline B2B marketing journeys

Fri, 10th Oct 2025
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cx
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martech
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personalisation
Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.
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Adobe predicts US holiday online spend to hit USD $253.4 billion

Tue, 7th Oct 2025
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gaming
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martech
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smart home
Adobe forecasts US online holiday spending to reach a record USD $253.4 billion in 2025, up 5.3%, with mobile shopping and AI playing key roles.
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Rob Tarkoff appointed CEO as Seismic enters next growth phase

Fri, 3rd Oct 2025
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cx
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martech
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oracle
Rob Tarkoff has been appointed CEO of Seismic, succeeding co-founder Doug Winter, as the company enters a new phase of growth and innovation.
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Qualcomm to boost marketing with Adobe AI tools & GenStudio

Fri, 19th Sep 2025
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martech
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partner programmes
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supply chain
Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
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Adobe launches AI agents to automate customer experience tasks

Thu, 11th Sep 2025
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cx
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martech
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rpa
Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.
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Neo4j unveils Infinigraph to unify graph workloads at massive scale

Fri, 5th Sep 2025
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martech
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genai
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ai
Neo4j launches Infinigraph, a distributed graph system uniting operational and analytical workloads at over 100TB for real-time, large-scale data use.
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Generative AI prompts rapid shift in online shopping habits

Mon, 25th Aug 2025
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data analytics
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martech
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genai
Generative AI use in online shopping surged 4,700% year-on-year in July 2025, reshaping consumer habits and boosting retail site engagement.
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Generative AI fuels 4,700% rise in retail web traffic, Adobe finds

Fri, 22nd Aug 2025
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cx
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martech
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genai
Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.
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Adobe launches Acrobat Studio with AI, PDF tools

Wed, 20th Aug 2025
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encryption
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martech
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risk & compliance
Adobe unveils Acrobat Studio, merging PDF tools, creative content, and AI to enhance productivity and collaboration for work and personal projects.
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Phishing campaign uses fake Microsoft apps to bypass MFA

Tue, 19th Aug 2025
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hyperscale
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mfa
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cloud security
Proofpoint exposes phishing attacks using fake Microsoft apps to bypass MFA and hijack Microsoft 365 accounts, affecting thousands globally in 2025.
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Adobe launches collaborative AI film project to empower creators

Fri, 1st Aug 2025
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martech
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ai
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visual effects
Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.
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Adobe brings new AI tools & workflow upgrades to Photoshop

Wed, 30th Jul 2025
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martech
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ai
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social media
Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.