Advertising Technologies (Adtech) stories

Bedrock tests bidder on Index Cloud in a programmatic first, as the platform moves closer to impressions to boost scale and AI-led bidding.

Rakuten International and impact.com have united affiliate and performance marketing assets in a bid to give advertisers clearer measurement and sales links.

Integral Ad Science launches Total TV to give advertisers clearer connected TV content transparency across Disney, NBCUniversal, Paramount and Prime Video.

Lebesgue data from 35,000 eCommerce brands suggests AI-driven visits arrive with stronger purchase intent than standard search traffic.

DoubleVerify becomes first measurement vendor to win Media Rating Council accreditation for TikTok video viewability reporting in Australia-focused ad markets.

Taboola opens Realise+ to advertisers with agentic AI that automates budget, creative and targeting decisions across the open web.

impact.com expands YouTube integration to give brands and agencies a single system for creator campaign management and verified performance tracking.

Cognitiv chief executive Jeremy Fain lands EY New York finalist spot as ContextGPT revenue jumps 388% and AudienceGPT gains traction.

Digital Envoy unveils LocID Graph to help advertisers keep household records aligned as IP addresses shift, with tests under way in the US, UK and Europe.

MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.

Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.

TripleLift unveils TL Spark to link supply, creative and audience data as AI ad buying shifts towards agentic workflows.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.

OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.

Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.

OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.

Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.

Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.