B2B Marketing stories - Page 4
B2B firms raise 2025 marketing budgets but KPIs stay flat
Tue, 22nd Apr 2025
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martech
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cdp
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ai
More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.
Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design
Mon, 24th Mar 2025
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digital transformation
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cx
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martech
At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
Adobe & Microsoft integrate AI agents for marketers
Wed, 19th Mar 2025
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uc
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cx
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martech
Adobe has launched a private preview of its Marketing Agent, collaborating with Microsoft to integrate AI in Microsoft 365 Copilot applications, enhancing marketers' productivity.
Deepfake threat looms for B2B marketing leaders, says report
Thu, 6th Feb 2025
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genai
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ai
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cybersecurity
A Forrester report reveals deepfake technology poses urgent risks to B2B marketing, with 80% of firms unprepared for its threat to business integrity.
Forrester predicts AI shifts for Asia-Pacific by 2025
Wed, 23rd Oct 2024
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private cloud
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digital transformation
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hyperscale
Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.
TechDay's Editor interviews: What you need to know
Mon, 12th Feb 2024
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techday
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b2b marketing
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faq
TechDay outlines how its paid Editor interviews work, from booking and briefing to images, call-to-action links and a three-to-five-day turnaround.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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b2b marketing
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content creation
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
Introducing Ultimate Guides, TechDay's new editorial features
Fri, 23rd Sep 2022
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hyperscale
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martech
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dc
TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.