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Black Friday Stories - Page 4

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Black Friday stories

Brands boost BFCM revenue by 38% with creative ad expansion
Marketing Technologies

Brands boost BFCM revenue by 38% with creative ad expansion

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

By Catherine Knowles • 2 min read • Fri, 5th Dec 2025
Black Friday searches hit 33.5bn as shoppers favour value & pets
Generative AI

Black Friday searches hit 33.5bn as shoppers favour value & pets

Black Friday searches hit 33.5bn, with pet products surging 81% and shoppers favouring value, wellness, and early deals over luxury goods this year.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025
US online sales hit USD $14.25 billion on Cyber Monday 2025
Gaming

US online sales hit USD $14.25 billion on Cyber Monday 2025

US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.

By Melvin Hipolito • 4 min read • Thu, 4th Dec 2025
Website accessibility barriers drive UK shoppers to abandon sales
Customer Experience

Website accessibility barriers drive UK shoppers to abandon sales

Accessibility barriers cause 57% of UK shoppers, including 76% with disabilities, to abandon online purchases during key sales like Black Friday and January sales.

By Melania Watson • 3 min read • Tue, 2nd Dec 2025
Friendly fraud set to surge by 25% over peak holiday shopping days
Marketing Technologies

Friendly fraud set to surge by 25% over peak holiday shopping days

Friendly fraud is set to rise by 25% over the peak holiday shopping days, with transactions averaging USD $291, costing retailers billions globally.

By Shannon Williams • 3 min read • Fri, 28th Nov 2025
PureVPN launches all-in-one mobile app to combat alert fatigue
Virtual Private Networks

PureVPN launches all-in-one mobile app to combat alert fatigue

PureVPN launches a unified mobile app combining VPN, Password Manager, and more to reduce alert fatigue.

By Kaleah Salmon • 3 min read • Fri, 28th Nov 2025

Stories from Other Regions

Black Friday stories

Australia Post campaign boosts Parcel Locker rewards
Digital Signage

Australia Post campaign boosts Parcel Locker rewards

Australia Post teams with The ICONIC and Oz Hair and Beauty, offering AUD $10 rewards to steer online shoppers towards Parcel Lockers.

By Sean Mitchell • 3 min read • Mon, 8th Dec 2025
UK Black Friday spending soars in pet sector as big baskets lead
Customer Experience

UK Black Friday spending soars in pet sector as big baskets lead

UK Black Friday pet sector spending surged with average orders up 56%, as shoppers focused on essentials and bigger baskets to maximise savings.

By Sean Mitchell • 3 min read • Sat, 6th Dec 2025
Social shopping sees record Black Friday surge as UK eCommerce grows
Social Media

Social shopping sees record Black Friday surge as UK eCommerce grows

UK eCommerce sales surged 27% during Black Friday as social media platforms like TikTok fueled a 152% global rise in social shopping transactions.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025
What Black Friday revealed about retail's customer service challenges
Digital Transformation

What Black Friday revealed about retail's customer service challenges

Black Friday exposed how rising demand strains UK retailers' customer service, revealing challenges caused by complex systems and ageing processes.

By Simon Hayward • 5 min read • Thu, 4th Dec 2025
Black Friday UK footfall dips 3% as shoppers seek better deals
Black Friday

Black Friday UK footfall dips 3% as shoppers seek better deals

UK Black Friday footfall fell 3% year-on-year as shoppers sought better deals amid cost-of-living worries, despite a 54.9% rise from the prior week.

By Kaleah Salmon • 3 min read • Thu, 4th Dec 2025
Black Friday: shoppers & retailers face rising cyber threats
Data Protection

Black Friday: shoppers & retailers face rising cyber threats

Around 60% of UK adults plan to shop this Black Friday, as retailers brace for rising cybercrime targeting fast-paced online sales and AI-driven bots.

By Shannon Williams • 4 min read • Fri, 28th Nov 2025
UK retail cyber attacks spread evenly, not linked to key events
Malware

UK retail cyber attacks spread evenly, not linked to key events

UK retail cyber attacks occur consistently year-round, not just around shopping events, exposing sensitive data of millions and challenging risk timing assumptions.

By Sean Mitchell • 4 min read • Fri, 28th Nov 2025
One in three Britons struggle to connect smart tech at home
Smart Home

One in three Britons struggle to connect smart tech at home

One in three Britons struggle to connect smart home tech, with 12.8 million planning purchases this Black Friday but facing setup frustrations.

By Shannon Williams • 3 min read • Fri, 28th Nov 2025
Black Friday shoppers & retailers face surge in cyber threats
Malware

Black Friday shoppers & retailers face surge in cyber threats

UK shoppers and retailers brace for a spike in cyberattacks this Black Friday as criminals exploit rising online spending with advanced scams.

By Shannon Williams • 3 min read • Fri, 28th Nov 2025
Cyber Monday outpaces Black Friday as peak for UK online orders
eCommerce

Cyber Monday outpaces Black Friday as peak for UK online orders

Cyber Monday overtook Black Friday as the busiest day for UK online orders during peak season, accounting for 42% of Black Friday weekend sales.

By Catherine Knowles • 4 min read • Fri, 28th Nov 2025
Poor service could cost Australian retailers AUD $66 billion
Customer Experience

Poor service could cost Australian retailers AUD $66 billion

Australian retailers risk losing AUD $66 billion this peak season as 41% of consumers cut spending after poor service experiences, warns Qualtrics research.

By Sean Mitchell • 3 min read • Fri, 28th Nov 2025
UK SMEs turn to fast-track finance as Black Friday demand surges
Marketing Technologies

UK SMEs turn to fast-track finance as Black Friday demand surges

UK SMEs are increasingly using fast-track finance to meet surging Black Friday demand, with applications rising nearly a third ahead of the festive season.

By Shannon Williams • 3 min read • Fri, 28th Nov 2025