Channel marketing Stories - Page 2

Global Stories

Channel marketing stories

Acer ANZ launches new channel-focused Accelerate Partner Program

Acer Australia and New Zealand has launched its Accelerate Partner Program to boost support for resellers across multiple sectors with tiered rewards and local services.

By Staff Writer • 3 min read • Wed, 14th May 2025

Partner Programmes

Thinxtra appoints Carineh Grigorian as Marketing Director

Thinxtra announces Carineh Grigorian as new Marketing Director bringing 20 years of IT and channel marketing experience to the role.

By Mitchell Hageman • 1 min read • Fri, 25th Nov 2022

Partner Programmes

Park Place Technologies launches new partner programme

Enhanced channel offerings increase visibility, streamline operations and help deliver world-class support through Park Place's global service network.

By Staff Writer • 2 min read • Fri, 17th Sep 2021

Partner Programmes

Ingram's CloudBlue launches platform to streamline go-to-market

Single supply automation platform enables companies to onboard a broad spectrum of products across direct, indirect and internal channels.

By Ben Moore • 3 min read • Tue, 26th Nov 2019

Virtualisation

Citrix appoints new VP of worldwide channel sales & ecosystem

Bronwyn Hastings be responsible for Citrix's global partner sales, go-to-market partner programs and partner marketing for all Citrix products.

By Staff Writer • 2 min read • Tue, 12th Nov 2019

Converged Infrastructure

New face at Nutanix as it ramps up APJ expansion

Reizes lead the 30-strong marketing team across Australia and New Zealand, ASEAN, China, Hong Kong, India, Japan, Korea, and Taiwan.

By Shannon Williams • 3 min read • Tue, 1st Oct 2019

Data Analytics

ServiceNow names new ANZ channel exec

ServiceNow appoints Matt Bolton as senior director for ANZ channels, aiming to boost partner ecosystem growth and accelerate customer digital workflows.

By Ben Moore • 2 min read • Mon, 23rd Sep 2019

Cloud Security

Cloud security changing security channel partner model - Zscaler

Channel partners need to carve out their own space and convince enterprise customers that they are the best avenue to procure cloud services.

By Budd Ilic • 4 min read • Mon, 12th Aug 2019

Data Analytics

Flashpoint global channel strategy seeing dividends

Flashpoint's global channel strategy has yielded remarkable growth, with a 150% boost in partnerships and over 200% rise in channel-driven revenue since 2015.

By Ben Moore • 2 min read • Fri, 5th Apr 2019

Data Analytics

Global Synnex AU and Marketo distribution partnership forged

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.

By Staff Writer • 2 min read • Fri, 9th Nov 2018

DevOps

Gartner's 7 steps for agile marketing

Gartner urges marketing leaders to adopt new, collaborative leadership styles in order to successfully lead agile teams.

By Staff Writer • 3 min read • Wed, 17th Oct 2018

Marketing

How to market to B2B technology buyers

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer's needs.

By Ben Moore • 2 min read • Wed, 20th Jun 2018

Stories from Other Regions

Channel marketing stories

Partner Programmes

Evolution named Gallagher's top channel partner for 2025

Evolution has been named Outstanding Channel Partner of the Year for 2025 at Gallagher's European conference and awards in Warwick.

By Sean Mitchell • 4 min read • Mon, 15th Dec 2025

Customer Experience

BI WORLDWIDE launches global channel solution to boost partner motivation

BI WORLDWIDE unveils BIW Channel Solutions, a global initiative using behavioural science and tech to enhance partner motivation in indirect sales channels.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025

EduTech

Coterie launches academy & book to empower partner marketing skills

Coterie, a partner and channel marketing firm, has debuted Coterie Academy, an education initiative aimed at instructing, enlightening, and certifying individuals in all aspects of partner marketing to help address the existing skills gap.

By Kaleah Salmon • 3 min read • Wed, 20th Mar 2024

Partner Programmes

Thinxtra appoints Carineh Grigorian as Marketing Director

IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.

By Mitchell Hageman • 2 min read • Fri, 25th Nov 2022

Email Security

Hornetsecurity appoints Katja Meyer as Chief Marketing Officer

Katja Meyer appointed as Chief Marketing Officer of Hornetsecurity to develop and execute global marketing strategy, leveraging expertise in cybersecurity.

By Zach Thompson • 2 min read • Fri, 8th Apr 2022