CMO stories
Rising AI failure rates are pushing enterprises to demand better visibility across hybrid cloud systems as Virtana expands its observability push.
The virtual gastrointestinal care provider is widening access nationwide after adding a president and chief operating officer to drive expansion.
Recognition for the combined group underscores its growing influence in the IT channel, as six executives make CRN's 2026 Women of the Channel list.
Businesses could gain faster cross-border settlement and wider payout reach as TerraPay links its payment network with PalWallet's stablecoin rails.
The appointment gives Sphera an internal marketing leader as it pushes AI-powered messaging to 8,500 customers across 100 countries.
The deal gives 2degrees specialist predictive analytics to help lift campaign conversion, curb churn and grow customer lifetime value.
Only 19% of senior marketers say the C-suite links brand equity changes to business outcomes, exposing a gap in strategy execution.
Outages are now costing Global 2000 firms USD $600 billion a year, as a single incident can wipe 3.4% off share prices.
Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.
Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.
As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.
Businesses can now keep customer conversations seamless as Quiq adds live voice support and a new brand identity for its service platform.
Chief marketing officers face pressure from fragmented structures and muddled accountability as The Marketing Society and Ekimetrics flag internal design flaws.
The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.
Many large companies are making support harder to reach, with most failing to offer clear web, chat or phone access, a Parloa study found.
The hire comes as agencies race to offer marketers a single partner for brand, data and technology decisions, intensifying competition for senior talent.
Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.
Finance teams could cut manual close work as Trintech embeds AI guidance, risk checks and auto-matching into existing workflows.
Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.
Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.
