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Consumer Trust Stories

American Stories

Consumer Trust stories

AI tools reshape US consumer loyalty, Amperity says
Data Protection

AI tools reshape US consumer loyalty, Amperity says

As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.

By Sean Mitchell • 3 min read • 3 days ago
US survey finds refurbished devices face trust gap
Sustainability

US survey finds refurbished devices face trust gap

Clear warranties and return policies may be needed to turn US interest in refurbished gadgets into sales, the survey found.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Global Stories

Consumer Trust stories

UK & US consumers question message legitimacy, survey finds
Data Protection

UK & US consumers question message legitimacy, survey finds

Older adults are far more likely to doubt digital messages, as a survey finds 41% of UK and US consumers question if they are genuine.

By Sean Mitchell • 4 min read • Last week
Trust gap grows in influencer marketing, Kolsquare finds
YouTube

Trust gap grows in influencer marketing, Kolsquare finds

Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.

By Sofiah Nichole Salivio • 3 min read • Last week
DoubleVerify launches DV Neura for agentic ad workflows
Marketing Technologies

DoubleVerify launches DV Neura for agentic ad workflows

The new system lets advertisers query verification data through AI assistants and approve campaign changes as automation spreads across ad buying.

By Mark Tarre • 4 min read • Last week
One in three remittance users struggle with delays
Fintech

One in three remittance users struggle with delays

Delays and opaque fees in cross-border transfers are leaving millions of remittance recipients unable to cover essentials, a new survey finds.

By Karen Joy Bacudo • 4 min read • Last week
Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Koddi finds commerce media execs boost AI shopping tools
Data Analytics

Koddi finds commerce media execs boost AI shopping tools

Brands are racing to secure AI shopping visibility as 84% of commerce media leaders back recommendation placements, despite consumer caution.

By Sean Mitchell • 4 min read • Last week
AI shopping adoption outpaces trust, Checkout.com finds
Data Protection

AI shopping adoption outpaces trust, Checkout.com finds

Trust is lagging behind consumer appetite for AI-led shopping, leaving merchants racing to add controls before wider adoption takes hold.

By Karen Joy Bacudo • 4 min read • This month
Consumers use AI to compare deals ahead of Prime Day
Generative AI

Consumers use AI to compare deals ahead of Prime Day

Price remains the main driver for Prime Day shoppers, even as 43% now use AI tools to compare offers and spot discounts.

By Sofiah Nichole Salivio • 4 min read • This month

Stories from Other Regions

Consumer Trust stories

London SMEs suffer AI misinformation in search tests
Large Language Models

London SMEs suffer AI misinformation in search tests

London SMEs are more likely than larger firms to be misdescribed by AI search tools, risking lost customers and missed revenue.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago
Wooden payment cards tempt UK consumers to switch banks
Fintech

Wooden payment cards tempt UK consumers to switch banks

A third of UK consumers say they would switch banks for a wooden card, as 68% express interest and many distrust green claims.

By Karen Joy Bacudo • 3 min read • Last week
Cars24 launches sale with discounts & buyer guarantees
Customer Experience

Cars24 launches sale with discounts & buyer guarantees

Household budget pressure is pushing used-car buyers to seek price certainty, as Cars24 pairs discounts with return and price-match guarantees.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Customers lose trust in AI in regulated industries
Data Protection

Customers lose trust in AI in regulated industries

Consumer patience is thinning, with Australian customers most likely to walk away when poor communications or clumsy data capture erode trust.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Half of consumers mistrust AI agents with card details
Data Protection

Half of consumers mistrust AI agents with card details

Trust at the point of payment is the key hurdle, with 50.1% of European consumers unwilling to share card details with AI agents.

By Sofiah Nichole Salivio • 4 min read • This month
Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • This month
Australian football fans trust fake Wi-Fi networks
Virtual Private Networks

Australian football fans trust fake Wi-Fi networks

Most Australian fans would still join venue-named hotspots, leaving match-day travellers exposed to phishing, fake streams and account theft.

By Sean Mitchell • 4 min read • This month