Cookies stories
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
Avast blocked 10 billion cyberattacks in 2023, up 49% on the prior year, with cybercriminals deploying sophisticated methods including deepfake scams and exploiting PDF files and Google OAuth to steal user information.
Tatvic Analytics enters a global reseller partnership with User Centrics, strengthening data protection with an advanced Consent Management System to meet global regulations.
Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
Fastly has entered an agreement with Google to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE.
Governments, businesses, and individuals can buy information about you that's been gathered online, like your health status, contact details and your location.
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.
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According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
Norton's AntiTrack 19 software offers users the chance to browse the internet anonymously, obscuring website cookies and fingerprinting attempts.
We've been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
