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Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Adobe adds conversational AI tools to Photoshop, Firefly

Yesterday
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Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
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AMD boosts Ryzen AI P100 chips for edge industrial use

2 days ago
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virtualisation
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robots
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edge computing
AMD expands Ryzen AI Embedded P100 chips with up to 80 TOPS and ROCm support, targeting edge AI in factories, robots and medical systems.
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Teradata adds agentic, multimodal tools to vector store

3 days ago
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hybrid cloud
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physical security
Teradata boosts Enterprise Vector Store with agentic, multimodal tools to unify unstructured data for governed, large-scale AI workloads.
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Luma unveils unified AI agents to streamline creativity

3 days ago
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digital transformation
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physical security
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Luma launches unified AI agents for agencies, promising context-aware creative workflows across text, image, video and audio projects.
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Taboola predicts five trends reshaping travel marketing

3 days ago
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data protection
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Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Inventec boosts AI server output with Siemens DFM tools

Last week
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manufacturing
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supply chain
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inventec
Inventec adopts Siemens DFM and SMT tools to speed AI server production, halving late design changes and boosting manufacturing quality.
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Five red flags that suggest your AI content is actually hurting your rankings

Last week
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data analytics
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Brands plan to boost content budgets despite AI friction

Last week
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saas
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digital transformation
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partner programmes
Brands plan to lift content budgets and AI use, but fragmented tools are fuelling burnout, wasted spend and slower campaign launches.
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Google AI more negative than ChatGPT for brand reputation

Last week
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cx
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Why women's influence in tech matters beyond headcount

Last week
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cx
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ai
International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.
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Pocket FM taps OpenAI to power AI-native audio growth

Last week
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genai
Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
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Designing for the real buyer: Why women drive the commerce + creator economy

Last week
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cx
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commerce systems
Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.
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US small firms turn to AI tools to cut operating costs

Last week
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crm
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data analytics
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digital transformation
US small firms are leaning on AI to slash admin costs and free staff for higher-value work, avoiding deeper headcount cuts for now.
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Hyland unveils AI tools to streamline hospital admin

Last week
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digital transformation
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ecm
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martech
Hyland launches AI tools to automate hospital records and billing workflows, aiming to cut admin workloads and speed access to patient data.
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HONOR & ARRI bring cinema image science to mobiles

Last week
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mobile world congress
HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.
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We are not climbing a ladder, we are building it

Last week
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digital transformation
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physical security
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genai
Generative AI is levelling the creative-tech field, giving women a rare chance to shape rules, narratives and power from the ground up.
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How intentional AI adoption is reshaping marketing and sales in tech

Last week
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digital transformation
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Deliberate AI adoption is transforming tech marketing and sales, with women leaders driving cultural shifts that unlock new performance gains.
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Google rolls out Nano Banana 2 as default AI image tool

Last week
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Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.
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GTIA launches Innovate Awards for AI-led IT service

Last month
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digital transformation
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GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.
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AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

Last month
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data analytics
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digital transformation
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martech
AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.