Customer engagement stories

Channel partners in five markets plan to prioritise data-led products and consulting in 2026, edging out managed services and subscriptions.

SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.

Infobip named a growth and innovation leader in Frost & Sullivan’s latest CPaaS report, praised for cross-channel AI-driven communications.

Indian firms ramp up AI pilots for customer engagement and marketing, but most still struggle to prove real returns and scale deployments.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

Fluent Commerce unveils Fluent Connect, using AI to slash retail system integration times from months to days across key platforms.

Klaviyo posts 48% EMEA revenue surge, names Europe-based Co-CEO Chano Fernández to spearhead international and AI-driven retail push.

AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

RingQ and Snom have sealed a global cloud telephony partnership to streamline IP phone provisioning and unified communications for businesses.

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

Syspro and SugarCRM unveil Sugar for Syspro, an integrated ERP-CRM tool aimed at simplifying sales and shop-floor alignment for manufacturers.

iGoDirect enters New Zealand with instant web‑to‑wallet Visa rewards, aiming to replace plastic gift cards in corporate loyalty schemes.

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

Adelaide start-up Sync has debuted an AI Bar that quizzes drinkers, then mixes bespoke hard seltzers from a core range at AUD $55 a pack.

8x8 buys Singapore-based Maven Lab to scale APAC CPaaS, folding Moobidesk into its CX platform for richer, multi-channel messaging.

Pharmacy2U becomes the UK’s first online pharmacy to gain B Corp status after scoring 91.4 in a global social and environmental audit.

Agentic AI and digital disobedience will strain policy, security and governance in 2026 as autonomous firms and users test new limits.