SecurityBrief US - Technology news for CISOs & cybersecurity decision-makers

Customer retention stories - Page 5

Digital illustration shopping cart overflowing products sale tags computer devices customers walking away

Online retailers see Black Friday boost but loyalty lags behind

Thu, 20th Nov 2025
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cx
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martech
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e-commerce
Online retailers see a Black Friday traffic and sales surge, but only 22.6% of new customers return within a year, highlighting loyalty challenges.
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Amplitude unveils AI tool to turn feedback into clear insights

Mon, 17th Nov 2025
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data analytics
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cx
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martech
Amplitude launches AI Feedback, a tool that uses AI to turn scattered customer feedback into clear, actionable insights across multiple channels.
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AI, social media & flexible payments to drive festive shopping

Fri, 14th Nov 2025
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crypto
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cx
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martech
AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.
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What do good cohorts actually look like?

Fri, 31st Oct 2025
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cx
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martech
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opinion
PvX reveals most teams misjudge scaling, showing top cohorts reach >150% net ROAS by M12, highlighting consistency and long-term growth over fast payback.
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Forrester forecasts 30% cut in display ad spend by 2026

Thu, 30th Oct 2025
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cx
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martech
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genai
Forrester predicts a 30% cut in display ad spend by 2026 as audiences shift to entertainment platforms and AI search reshapes marketing budgets.
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Auxia unveils AI-native marketing platform with unified workspace

Mon, 27th Oct 2025
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cx
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martech
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partner programmes
Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.
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Wayflyer launches Hosted Capital to embed financing in apps

Fri, 17th Oct 2025
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fintech
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cx
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martech
Wayflyer launches Hosted Capital, enabling platforms to embed finance offers directly into apps, boosting revenue and easing access to funding for businesses.
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Sales streaming vs. sales seeking: How RevOps just became B2B's most important team

Thu, 9th Oct 2025
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cx
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martech
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cdp
RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.
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Teradata launches AI-driven customer intelligence package to boost CX

Wed, 8th Oct 2025
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data analytics
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digital transformation
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cx
Teradata launches Autonomous Customer Intelligence, an AI-driven package to transform customer data into real-time actions, boosting CX at enterprise scale.
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Teradata launches AI-driven customer intelligence for real-time CX

Wed, 8th Oct 2025
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data analytics
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cx
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martech
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.
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Rob Tarkoff appointed CEO as Seismic enters next growth phase

Fri, 3rd Oct 2025
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cx
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martech
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oracle
Rob Tarkoff has been appointed CEO of Seismic, succeeding co-founder Doug Winter, as the company enters a new phase of growth and innovation.
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AI & trust reshape customer experience as stakes for brands rise

Tue, 30th Sep 2025
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data protection
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digital transformation
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biometrics
As AI reshapes customer experience, brands must build trust with seamless, personal digital interactions or risk losing consumers amid rising expectations.
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Taboola's Realise adds AI upgrades, boosts results for advertisers

Thu, 25th Sep 2025
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cx
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martech
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cdp
Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
Ps 1747706979721

Preparing for BFCM 2025: Why tech-first strategies will separate winners from the pack

Tue, 23rd Sep 2025
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cx
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martech
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supply chain
BFCM 2025 demands tech-savvy strategies; brands using AI, personalisation, and data-driven insights will outperform those relying on broad discounts.
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eDesk expands US operations to boost AI-driven support for eCommerce

Sat, 23rd Aug 2025
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cx
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martech
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commerce systems
eDesk expands its US operations to support growing eCommerce brands with AI-driven helpdesk solutions, managing millions of customer queries each month.
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Tinybeans reports growth in subscriptions & lower cash outflows

Thu, 21st Aug 2025
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cx
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martech
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app store
Tinybeans saw a 12% rise in subscription revenue to USD $3.32m despite an 11% fall in total revenue, cutting cash outflows by 64% in FY25 for stronger growth.
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Omnissa expands leadership team to drive partner led growth

Fri, 8th Aug 2025
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cx
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martech
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partner programmes
Omnissa bolsters leadership with three senior hires to accelerate partner-led growth and expand its global digital workspace market presence.
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Portnox elevates Alison Dixon, launches Technical Account team

Wed, 6th Aug 2025
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cx
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martech
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physical security
Portnox appoints Alison Dixon as Chief Customer Officer and launches a Technical Account team to enhance proactive customer support and partnerships.
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Adeptia posts double-digit growth as AI data automation expands

Fri, 25th Jul 2025
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saas
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data analytics
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cx
Adeptia has achieved double-digit H1 revenue growth, driven by AI data automation expansion into business intelligence, manufacturing and finance sectors.
Ps taylor

Agentic AI and Saas - The next chapter in CX

Thu, 26th Jun 2025
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saas
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digital transformation
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cx
Agentic AI is set to revolutionise SaaS customer service by autonomously resolving 80% of common issues, transforming user experience by 2029.