Digital commerce stories

Minty launches cashback app inside ChatGPT as shoppers increasingly use AI chats to compare products and unlock offers without leaving the conversation.

YFM Equity Partners invests GBP £7.6 million in Exeter-based Shopify agency Swanky, funding hiring, service expansion and selective acquisitions.

Lebesgue data from 35,000 eCommerce brands suggests AI-driven visits arrive with stronger purchase intent than standard search traffic.

Akeneo's Spring Release adds AI discovery and marketplace feedback to product records, aiming to help retailers update catalogue data in real time.

AI shopping agents are moving retail from clicks to chat, as Walmart, Amazon and Google test protocols that let software search, compare and pay.

Amazon, Meta and Microsoft join Universal Commerce Protocol council as AI shopping standard draws major backing from retailers and payments groups.

Ulta Beauty rolls out Google-powered AI shopping across Search and Gemini, while building its own assistant for personalised browsing and checkout.

Ecommpay says Click to Pay is helping merchants win more completed online sales as guest checkout adoption rises and approval gaps widen.

Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.

Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.

Wayvia rolls out Shoppable Next Generation to link ad campaigns with confirmed retail sales and Meta purchase signals for brands.

Rithum rolls out SupplyExplorer as retailers face pressure to widen assortments and cut supplier sourcing delays.

Gr4vy unveils Agentic Development Kit to help merchants sell inside ChatGPT and other AI platforms without overhauling their payment systems.

Neato secures USD $25 million in growth funding to open new operations centres and push its second-party marketplace model into more sales channels.

Ecommpay urges eCommerce overhaul as fraud report says current controls miss social engineering, distort competition and leave merchants exposed.

Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.

NeuReality adds former Amazon and Maersk executive Rotem Hershko as adviser to sharpen NR-NEXUS enterprise strategy and AI production rollout.

American Express adds AI agent safeguards and purchase protection as it opens a developer kit for software-led buying.

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.