Distributors Stories

American Stories

Distributors stories

GTIA ChannelCon 2026 agenda puts AI & security first

Attendees will hear more about turning AI into revenue, as the event focuses on security, growth and practical channel issues.

By Sofiah Nichole Salivio • 4 min read • This month

Manufacturing

InteGreat wins integration deal with Codeless Platforms

The deal underscores how smaller manufacturers can link online storefronts to old back-office systems without costly replacement projects.

By Mark Tarre • 5 min read • Last month

Global Stories

Distributors stories

Software-as-a-Service

Fynd launches Create platform for UK fashion brands

UK fashion brands facing thinner margins may gain faster design and production cycles as Fynd rolls out its AI system.

By Sofiah Nichole Salivio • 4 min read • 2 days ago

Phishing

Cork Cyber wins Pax8 Startup Vendor of the Year award

MSPs may see fewer alerts and lower workloads as the security vendor expands its Pax8 channel reach after a startup award win.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago

Software-as-a-Service

Umbrellar wins Pax8 Asia-Pacific infrastructure award

The repeat regional honour may help Umbrellar strengthen ties with global vendors as cloud and AI demand intensifies across Asia-Pacific.

By Sean Mitchell • 3 min read • Last week

Software-as-a-Service

RoboShadow joins Pax8 Marketplace for MSP security

MSPs could cut manual vulnerability work as RoboShadow's automation tools reach Pax8's 47,000-strong partner base through the cloud marketplace.

By Sofiah Nichole Salivio • 4 min read • Last week

Data Protection

Nvidia RTX Spark targets AI-first PCs in desktop push

The chip maker's desktop push could raise prices and force businesses to rethink upgrades around on-device AI, security and battery life.

By Sofiah Nichole Salivio • 5 min read • This month

Unified Communications

Snom expands partner perks with new training centre

Certified resellers stand to gain simpler rebates and stronger margins as the vendor shifts partner benefits through distributors and adds technical training.

By Sofiah Nichole Salivio • 3 min read • This month

Unified Communications

8x8 names 2026 partner award winners across regions

Partners across North America, EMEA and ANZ were rewarded for bookings growth and new customer wins in 8x8's 2026 fiscal year.

By Joseph Gabriel Lagonsin • 3 min read • This month

Partner Programmes

European notebook revenues rise as prices lift sales

Higher average selling prices are offsetting weaker demand, lifting European notebook revenues 12% in early Q2 despite falling unit sales.

By Karen Joy Bacudo • 3 min read • Last month

Ransomware

Infosecurity Europe adds startup awards to 2026 show

Start-ups will get a bigger role at the London event as organisers court investors and buyers amid rising AI-driven cyber risk.

By Sean Mitchell • 4 min read • Last month

Hybrid Cloud

Westcon-Comstor launches SASEvolution with Palo Alto

Partners across EMEA can now resell bundled SASE services as Westcon-Comstor seeks to cut deployment risk and speed up cloud security sales.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Data Protection

Wasabi boosts EMEA channel push with cyber resilience

Ransomware fears and soaring AI data volumes are driving demand for Wasabi's new partner tools, aimed at faster recovery across EMEA.

By Sofiah Nichole Salivio • 4 min read • Last month

Data Protection

Object First posts 118% bookings growth on backup demand

Demand for immutable backup storage lifted bookings 118% as European customers sought on-premises control to meet sovereignty and ransomware risks.

By Karen Joy Bacudo • 4 min read • Last month

Manufacturing

Australia & New Zealand supply chains shift to resilience

Rising supplier and freight costs are pushing firms to prioritise agility as 43 per cent say efficiency has long outweighed resilience in supply chains.

By Mark Tarre • 4 min read • Last month