Gen Z stories

Markable widens access as it opens Smart Deep Links, AutoDM and AI Product Collage to all creators in free push to boost affiliate sales.

Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.

Pepperstone Crypto says digital assets are moving into the mainstream as regulation, ETFs and younger investors reshape how traders access markets.

Earth Day prompts businesses to turn ESG, AI and recruitment talk into practical change, as leaders cite data, energy limits and candidate scrutiny.

AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

AIFO launches UK trading education platform as retail investing surges, targeting part-time traders with capital access, risk rules and Academy training.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

AI is moving travel from inspiration to transaction, but live inventory, accuracy and booking infrastructure still stand between chat and checkout.

Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.

USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.

Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

Online abuse of US women has surged, with over a quarter reporting harassment and LGBTQ+ and non-white women facing the highest risks.

More UK adults are ready to move abroad, as new research links language skills to higher pay, confidence and global career mobility.

Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

US shoppers increasingly demand transparent sustainability data and are driving a boom in second-hand and resale as reCommerce goes mainstream.

Broken documents and file mix-ups are costing firms an average of USD $6,790 per employee each year, a new survey of US workers finds.

Beast Industries acquires fintech app Step, betting on financial literacy tools to turn his vast creator audience into customers.