Google Analytics Stories

Global Stories

Google Analytics stories

Google adds trust & provenance to Open Knowledge Format

Users can now judge whether analytics knowledge is current and verified before relying on it, as Google's Open Knowledge Format adds new metadata fields.

By Sean Mitchell • 4 min read • 2 days ago

Data Protection

Privado AI finds Google Consent Mode errors on 48% of sites

Nearly half of high-traffic sites tested may still send data to Google Ads after opt-outs, raising privacy and compliance risks.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Specsavers & Merkle cut UK query volume by 90%

The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.

By Regine Laguilles • 3 min read • Last month

Malware

Cybercriminals target FIFA World Cup 2026 fans online

Fans and jobseekers are being targeted by a growing wave of fake ticket, travel and recruitment scams ahead of the tournament.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Data Privacy

Google adds Meridian to Analytics 360 for better ads

Advertisers may get clearer budget guidance as Google folds open-source Meridian and AI-powered signals into Analytics 360 and Ads.

By Sofiah Nichole Salivio • 3 min read • Sat, 23rd May 2026

Data Analytics

Google expands commerce tools across Gemini & YouTube

Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.

By Sean Mitchell • 4 min read • Sat, 23rd May 2026

Enterprise Resource Planning

Google launches Ask Advisor for ad campaign planning

The beta rollout could cut the time marketers spend juggling Google Ads and Analytics, while tying campaign decisions to shared data.

By Sofiah Nichole Salivio • 3 min read • Sat, 23rd May 2026

Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 21st May 2026

Digital Transformation

Optimizely says AI agent use jumps 42% as adoption grows

Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.

By Sofiah Nichole Salivio • 4 min read • Wed, 20th May 2026

DevOps

Algolia powers AI search overhaul for Club Med website

Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.

By Catherine Knowles • 4 min read • Wed, 11th Mar 2026

Data Analytics

Five red flags that suggest your AI content is actually hurting your rankings

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

By Gareth Hoyle • 5 min read • Sat, 7th Mar 2026

Data Analytics

Meta refines ad click metrics with engage-through shift

Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026

Data Analytics

AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

By James Foote • 4 min read • Thu, 26th Feb 2026

Software-as-a-Service

DealerAssist unveils rapid SaaS platform for car dealers

DealerAssist launches rapid SaaS website platform for car dealers, promising live sites in a day with synced inventory and lead management.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026

Software-as-a-Service

Multipole AI launches AIMSOO to boost SME AI visibility

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026

DevOps

Stop burning money on manual marketing tasks

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

By Adrian Randall • 4 min read • Tue, 17th Feb 2026

Stories from Other Regions

Google Analytics stories

Customer Relationship Management

How this Ont. town is using AI from bylaw to trash pickup

Data silos and staff time are being cut as the township uses AI agents to speed calculations, analyse waste and answer residents online.

By Jake MacAndrew • 4 min read • Last month

Customer Relationship Management

First-party data is the new oil: Why Australian businesses can't afford to wait

Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.

By Lovan • 7 min read • Tue, 5th May 2026