Influencer Marketing stories - Page 2

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.

Fanclip launches in Southeast Asia to unify the region's USD $55 billion creator market with a platform for creators, brands, agencies, and buyers.

AI is revolutionising retail by automating manual product tasks, enabling faster listings and freeing teams to enhance customer experience and boost sales.

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.

CEEK partners with chef Ross Shonhan to launch Lilibet's, a luxury seafood restaurant opening this year at Queen Elizabeth II’s historic Mayfair birthplace.

Australian shoppers are set to spend a record AUD $6.8 billion during Black Friday to Cyber Monday, with social media buzz driving soaring online engagement.

Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google’s shift to AI-driven search landscapes.

Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.

UK and EU influencer marketing evolves with stricter compliance and education, boosting transparency and professionalism amid rising regulatory demands.

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

Nearly half of Canadian holiday shoppers plan to use AI tools for gift research, marking the first AI-powered festive season in Canada, says Google Canada.

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

BYRDLI and San Francisco Travel launch real-time campaign where creators share unscripted city experiences, allowing travellers to book trips directly via Travel Clubs.

Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.