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Bospar survey finds Americans confused about AI & brands
Generative AI

Bospar survey finds Americans confused about AI & brands

Americans largely misunderstand how chatbots source brand answers, leaving companies at risk of being invisible in AI search results.

By Joseph Gabriel Lagonsin • 4 min read • This month
Younger shoppers use AI & join deal days more often
Digital Transformation

Younger shoppers use AI & join deal days more often

Younger consumers are shaping retail deal days, with Gen Z and Millennials far more likely than Boomers to use AI tools and spend more.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Marketing strategy stories

TikTok report says AI creative needs better signals
Digital Transformation

TikTok report says AI creative needs better signals

Marketers are finding that AI can boost output without lifting quality unless they feed it richer audience and community signals.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Relativity names Chris Brown President to expand remit
Software-as-a-Service

Relativity names Chris Brown President to expand remit

The move puts product, marketing and partnerships under one executive as Relativity intensifies its push to embed AI in legal workflows.

By Sofiah Nichole Salivio • 4 min read • Last week
Kolsquare links influencer data to ChatGPT & Gemini
Software-as-a-Service

Kolsquare links influencer data to ChatGPT & Gemini

Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.

By Sofiah Nichole Salivio • 4 min read • Last week
Halifax to be rebranded as Lloyds by banking group
Digital Transformation

Halifax to be rebranded as Lloyds by banking group

Halifax customers will keep their account details as Lloyds Banking Group folds the brand into Lloyds, with no immediate action needed.

By Karen Joy Bacudo • 3 min read • Last week
Shoppers take longer to buy as summer sales lose pull
Customer Experience

Shoppers take longer to buy as summer sales lose pull

Urgent discounts are failing to speed up purchases, with most shoppers consulting multiple sources and many abandoning baskets over shipping fees.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Marketers turn to AI as personalisation revolution arrives
Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Last month

Stories from Other Regions

Marketing strategy stories

MicroCare appoints Kevin Castonguay as Marketing Chief
Digital Transformation

MicroCare appoints Kevin Castonguay as Marketing Chief

The Connecticut-based supplier is betting on a veteran marketer to lift brand awareness as it targets growth in specialist industrial markets.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Hyundai Card launches Alphabet Card as standalone brand
Data Science

Hyundai Card launches Alphabet Card as standalone brand

Customers seeking more tailored rewards will now find Hyundai Card's niche products separated from its mainstream range under a new brand.

By Karen Joy Bacudo • 4 min read • 2 days ago
Australian firms warned over AI brand visibility race
Software-as-a-Service

Australian firms warned over AI brand visibility race

Half of Australians now use generative AI, giving brands less than two years to shape how systems describe them to customers.

By Sean Mitchell • 5 min read • Last week
Rithum appoints Kim Miller as Chief Marketing Officer
Software-as-a-Service

Rithum appoints Kim Miller as Chief Marketing Officer

The appointment comes as the commerce software group seeks to sharpen its market position and deepen customer engagement amid tougher competition.

By Sofiah Nichole Salivio • 4 min read • Last week
UK social media ban forces youth influencer rethink
YouTube

UK social media ban forces youth influencer rethink

Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.

By Sofiah Nichole Salivio • 5 min read • Last week
Techreach launches UK consultancy for MSP founders
Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • Last week
UK marketers miss cultural moments, Optimizely finds
Customer Experience

UK marketers miss cultural moments, Optimizely finds

More than half of UK consumers are likelier to engage when brands react to live events, but internal bottlenecks are slowing marketers down.

By Sofiah Nichole Salivio • 4 min read • Last week
The hidden costs of in-house Google Ads management
Marketing Technologies

The hidden costs of in-house Google Ads management

In-house teams often miss hidden salary, tooling and efficiency costs that can wipe out the savings from ditching agency retainers.

By Lovan • 5 min read • This month
Marketers lag as agentic AI surges across industry
Data Protection

Marketers lag as agentic AI surges across industry

Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.

By Sean Mitchell • 4 min read • This month