Marketing strategy stories - Page 7

Nearly half of AI marketing efforts fail to meet goals

Fri, 15th Nov 2024

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digital transformation

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cx

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martech

New research reveals that while 73% of companies have adopted AI in marketing, only 52% are achieving expected business value, posing significant challenges.

Change Financial appoints Kathryn Grant as VP of Marketing for Global Growth

Tue, 10th Oct 2023

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devops

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partner programmes

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apm

Change Financial appoints Kathryn Grant as VP of Marketing to drive growth strategy domestically and internationally.

Code Climate appoints Kathleen Rohrecker as marketing senior vice president

Fri, 22nd Jul 2022

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partner programmes

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microsoft

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oracle

Kathleen Rohrecker joins engineering management platform Code Climate as SVP, with a strong track record of scaling growth-stage tech companies.

Asia Pacific marketers now global leaders in AI adoption – report

Tue, 27th Feb 2018

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crm

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cx

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martech

While half (51%) of North American marketers see 'no perceived need' for AI, only a third (38%) of APAC marketers share this sentiment.