SecurityBrief US - Technology news for CISOs & cybersecurity decision-makers

Opinion stories - Page 2

Jamie

Why Legal Services demand is about to grow, not shrink

This month
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digital transformation
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partner programmes
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risk & compliance
AI in legal services is unlikely to shrink demand, with clients seeking more senior expertise and using efficiency gains to unlock latent work.
Matthew reck

The biggest shift in M&A: Strategic and cultural fit first (then financial)

This month
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partner programmes
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cybersecurity
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leadership
Fortra's Chief Executive Officer says acquisition success hinges on strategy and culture before price, after 19 deals since 2020.
Franklin

From DSPM to data protection: Closing the last mile on sensitive data in the era of AI

This month
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storage
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data protection
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cloud security
AI-era data security needs more than DSPM visibility, as firms must track how sensitive information moves and enforce controls in real time.
Sarah wilkinson

Small alert, big defense: Inside a SOC's early-morning response

This month
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vpns
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ransomware
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mfa
UK SOC spots Monday-morning conditional access failure from Germany, helps reset compromised Microsoft 365 account before attackers can strike.
5 ecommerce trends set to define 2026 melissa data india

5 eCommerce trends set to define 2026

This month
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digital transformation
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cx
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martech
Ecommerce in 2026: AI shoppers, social sales and returns pressure push retailers to rethink data, compliance and cross-border growth.
Azk

Pivoting marketing strategy in the face of a recession

This month
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cx
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martech
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partner programmes
Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
Becky rawlings(2)

The rush to GEO is understandable. But here's what gets missed in the scramble

This month
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digital transformation
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martech
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llms
GEO spending is surging, but marketers risk wasting money if they do not first fix inconsistent brand messaging and content foundations.
Why email automation fails without clean and verified data  melissa australia

Why email automation fails without clean and verified data

This month
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crm
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martech
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personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
65

Brands are losing the Buy Box and up to 80% of marketplace sales with it

This month
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cx
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martech
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supply chain
Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.
Building digital trust data quality strategy

Building digital trust: Data quality provides a scalable path

This month
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data protection
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fintech
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cx
Data quality gives banks a scalable route to digital trust, cutting fraud and false positives while speeding onboarding, KYB and AI-driven checks.
William laforest

Why the next phase of AI adoption will be determined less by models and more by data foundations

This month
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hybrid cloud
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digital transformation
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partner programmes
AI adoption's next phase hinges on data foundations, with enterprises needing real-time pipelines, governance and portability to scale safely.
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OpenAI acquires TBPN to expand media and strategy reach

This month
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
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How Apograph uses proactive firewall upgrades to protect clients and control costs

This month
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firewalls
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network infrastructure
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sd-wan
Apograph's £60-a-month firewall plan helps clients dodge emergency refresh costs, cut downtime and strengthen security across 1,500 endpoints.
Mike putman

AI can inspire travel, but it still can't book it. That's about to change

This month
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digital transformation
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fintech
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cx
AI is moving travel from inspiration to transaction, but live inventory, accuracy and booking infrastructure still stand between chat and checkout.
Melissa

5 mobile-first strategies to ensure contact data quality

This month
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digital transformation
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cx
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martech
Retailers warned that mobile checkout typos, duplicate profiles and recycled numbers are draining sales unless data is checked in real time.
Bill o connell

The evolving role of the CSO: From technical guardian to business strategist

Last month
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firewalls
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data protection
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siem
CSOs are shedding their purely technical image as security chiefs are pushed into the boardroom to drive sales, trust and growth.
Ryan mahoney

Why AI-powered security needs network telemetry across the hybrid cloud

Last month
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firewalls
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private cloud
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hybrid cloud
AI security tools are only as smart as the data they see, and network telemetry is emerging as the missing piece in hybrid cloud oversight.
Ai forum headline panel

Americas Procurement Congress: Procurement's agentic moment has arrived

Last month
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digital transformation
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rpa
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erp
Procurement leaders at Americas Procurement Congress say agentic AI is moving from pilot to payback, slashing sourcing cycles and reshaping value cases.
Amd

Agent computers: The PC era, amplified

Last month
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digital transformation
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hyperscale
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dc
AMD says a new class of always-on personal machine can run AI agents locally, promising more privacy, speed and productivity for users.
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GTIA opens ChannelCon 2026 registration in San Diego

Last month
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digital transformation
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cx
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martech
GTIA expands ChannelCon 2026 with AI awards, Ron Howard keynote and early-bird perks for IT service providers in San Diego.