Quick service restaurant (QSR) stories
Mad Mex's first-of-its-kind campaign, facilitated by Vistar Media and Hearts and Science in Australia and New Zealand, used near real-time store data to effectively boost footfall and sales.
Aussie fast food sector witnesses a significant growth with 226 new store openings in 2023, led by major chains like KFC and Sushi Hub, reports GapMaps.
In partnership with whiteGREY, fast food chain Red Rooster steps ahead with crave_ware, an AI-powered wearable that detects hunger cues and auto-orders from the menu.
Leading bubble tea chain Gong cha England allies with hospitality IT provider Redcat to bolster its UK expansion, aspiring to raise stores from 12 to 16 by 2024.