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impact.com deepens YouTube tie-up for creator marketing

Last week
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martech
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digital entertainment
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youtube
impact.com expands YouTube integration to give brands and agencies a single system for creator campaign management and verified performance tracking.
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Impact.com deepens YouTube tie-up for creator marketing

Last week
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martech
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commerce systems
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financial systems
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
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RØDE unveils Sonaura mic tech, wireless gear & software

This month
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biometrics
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digital entertainment
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windows
RØDE launches Sonaura MEMS mic tech, RØDELink II wireless system and podcast software in broad push across pro audio and creator tools.
Ion

Ion in early talks with Meta & Alphabet over video tech

This month
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physical security
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digital entertainment
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erp
Ion Video says Meta and Alphabet are among several global tech groups in early talks over its patented system to make video easier for AI tools to use.
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OpenAI acquires TBPN to expand media and strategy reach

This month
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
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Google expands Lyria 3 Pro music tool across products

Last month
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physical security
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digital entertainment
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rpa
Google rolls out Lyria 3 Pro to Vertex AI, Gemini and Workspace tools, giving users up to three-minute AI music tracks with finer song structure control.
Ion

Ion Video unveils virtual structure for AI-driven clips

Last month
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physical security
Ion Video pitches virtual video structures to let AI recombine clips on demand, cutting repeated rendering and storage costs by up to 70%.
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Google adds Gemini AI tool to generate short music tracks

Mon, 23rd Feb 2026
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physical security
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digital entertainment
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genai
Google's Gemini app can now spin 30-second AI songs from text or images using its new Lyria 3 model, with built-in SynthID watermarks.
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Google sets out AI-first future for ads & shopping

Thu, 12th Feb 2026
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martech
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iam
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personalisation
Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.
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Study finds 28,000 fake domains mimic top websites

Wed, 11th Feb 2026
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malware
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phishing
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advanced persistent threat protection
Study finds over 28,000 fake domains mimicking top global sites, exposing users to rising phishing, malware and industrial-scale squatting.
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Avast launches Deepfake Guard & expands Scam Guardian

Thu, 5th Feb 2026
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malware
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semiconductors
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mdm
Avast rolls out Deepfake Guard for Windows and takes Scam Guardian global on mobile in a push to combat rising video-led fraud.
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TerraPay, MilX team up on global creator payouts push

Thu, 29th Jan 2026
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crypto
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fintech
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risk & compliance
TerraPay partners with MilX to speed cross-border payouts, giving YouTube creators faster local-currency access to earnings in 70+ markets.
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LALAL.AI unveils Andromeda AI model for cleaner audio

Tue, 27th Jan 2026
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digital entertainment
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ai
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youtube
LALAL.AI launches Andromeda, a transformer audio model promising faster, cleaner stem separation and podcast-ready sound across its tools.
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Sparkli raises USD $5m for AI play-based learning app

Mon, 26th Jan 2026
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genai
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ai
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youtube
Zurich startup Sparkli exits stealth with USD $5m to launch a multimodal AI play-based learning app for children aged 5 to 12 worldwide.
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YouTube sets 2026 agenda on creators, kids & AI tools

Thu, 22nd Jan 2026
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martech
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physical security
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digital entertainment
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
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UK online shopping scams soar 416% amid ad fraud surge

Wed, 21st Jan 2026
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mdm
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phishing
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advanced persistent threat protection
Online shopping scams in the UK jumped 416% in late 2025 as malvertising, social media fake shops and deepfake frauds surged, Gen warns.
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AI 'celebrity' Bruce Ryder to embark on global tour

Tue, 13th Jan 2026
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ai
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ai ethics & governance
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youtube
Australian studio unveils AI 'celebrity' Bruce Ryder, launching a global hyperfiction tour from Los Angeles with interactive social shows.
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Gen & Intel unveil on-device deepfake scam defence

Wed, 7th Jan 2026
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edge computing
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phishing
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email security
Gen and Intel debut an on-device deepfake detector at CES, targeting AI-driven scam videos by analysing audio and visuals in real time.
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Explainer: Oscars to stream on YouTube after long TV era

Tue, 23rd Dec 2025
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digital transformation
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martech
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digital entertainment
The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.
Premiere

Adobe adds dedicated YouTube Shorts tools to Premiere

Sat, 13th Dec 2025
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martech
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digital entertainment
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genai
Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.