A/B testing stories

Macy's rolls out Ask Macy's, a generative AI assistant that helps online shoppers find outfits, try on looks and get style guidance.

Salesforce launches Headless 360, giving software agents and developers API access to core tools as it deepens its push beyond the user interface.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

Google Cloud unveils Gemini Enterprise Agent Platform, new cybersecurity tools and eighth-generation TPUs as AI demand lifts cloud push.

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.

Datadog broadens observability push with Experiments, letting product teams run A/B tests and link release decisions to warehouse and usage data.

Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.

Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.

UK listeners are quicker than Americans to spot AI-generated voices, and their trust in what they hear plunges once they detect them.

Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.

Amplitude has launched autonomous AI analytics agents that watch product usage, flag metric shifts and recommend fixes across popular tools.

OpenAI debuts GPT-5.3 Codex Spark, a Cerebras-powered research preview promising ultra-fast, real-time coding for ChatGPT Pro users.

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.