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American Stories

Adobe stories

Adobe predicts US holiday online spend to hit USD $253.4 billion
Gaming

Adobe predicts US holiday online spend to hit USD $253.4 billion

Adobe forecasts US online holiday spending to reach a record USD $253.4 billion in 2025, up 5.3%, with mobile shopping and AI playing key roles.

By Melania Watson • 5 min read • Tue, 7th Oct 2025

Global Stories

Adobe stories

Australian creators embrace generative AI to grow & innovate
Marketing Technologies

Australian creators embrace generative AI to grow & innovate

Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe brings conversational AI Assistant to Express for creators
Marketing Technologies

Adobe brings conversational AI Assistant to Express for creators

Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Marketing Technologies

Adobe unveils GenStudio upgrades to boost AI-driven content creation

Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Adobe brings Premiere tools to YouTube Shorts for mobile creators
Marketing Technologies

Adobe brings Premiere tools to YouTube Shorts for mobile creators

Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe unveils Firefly Foundry for custom on-brand AI content
Marketing Technologies

Adobe unveils Firefly Foundry for custom on-brand AI content

Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe launches AI assistants & creative tools across platforms
Enterprise Content Management

Adobe launches AI assistants & creative tools across platforms

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Adobe to integrate Google's AI into creative apps for business
Unified Communications

Adobe to integrate Google's AI into creative apps for business

Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe Firefly announces new AI tools for video, audio & images
Marketing Technologies

Adobe Firefly announces new AI tools for video, audio & images

Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
IAG partners with Adobe to personalise insurance customer journeys
Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025
MHP & Adobe partner to advance AI-powered customer journeys
Digital Transformation

MHP & Adobe partner to advance AI-powered customer journeys

MHP and Adobe partner to enhance AI-driven, personalised customer journeys, combining consulting expertise with advanced digital solutions and platforms.

By Kaleah Salmon • 3 min read • Thu, 16th Oct 2025
Adobe unveils LLM Optimizer to boost AI brand visibility
Marketing Technologies

Adobe unveils LLM Optimizer to boost AI brand visibility

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

By Melania Watson • 4 min read • Wed, 15th Oct 2025
Adobe unveils Real-Time CDP updates to boost data insights & ROAS
Customer Experience

Adobe unveils Real-Time CDP updates to boost data insights & ROAS

Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.

By Melania Watson • 5 min read • Mon, 13th Oct 2025
Adobe launches AI agents to streamline B2B marketing journeys
Customer Experience

Adobe launches AI agents to streamline B2B marketing journeys

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

By Melania Watson • 4 min read • Fri, 10th Oct 2025
Rob Tarkoff appointed CEO as Seismic enters next growth phase
Customer Experience

Rob Tarkoff appointed CEO as Seismic enters next growth phase

Rob Tarkoff has been appointed CEO of Seismic, succeeding co-founder Doug Winter, as the company enters a new phase of growth and innovation.

By Jed Nykolle Harme • 4 min read • Fri, 3rd Oct 2025
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Marketing Technologies

Qualcomm to boost marketing with Adobe AI tools & GenStudio

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

By Sean Mitchell • 4 min read • Fri, 19th Sep 2025
Cohesity names James Eagleton Managing Director for ANZ region
Virtualisation

Cohesity names James Eagleton Managing Director for ANZ region

Cohesity appoints James Eagleton as Managing Director for ANZ to drive growth and lead AI-powered data security expansion in Australia and New Zealand.

By Melvin Hipolito • 3 min read • Wed, 17th Sep 2025

Stories from Other Regions

Adobe stories