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JB Hi-Fi teams with Amperity to enhance customer data strategy
Customer Experience

JB Hi-Fi teams with Amperity to enhance customer data strategy

JB Hi-Fi partners with Amperity to enhance its first-party data strategy, aiming for better customer engagement through AI-powered insights and predictive modelling.

By Imee Dequito • 2 min read • Thu, 19th Sep 2024
Chris Polishuk named as Chief Revenue Officer at Amperity
Data Protection

Chris Polishuk named as Chief Revenue Officer at Amperity

Chris Polishuk is the new Chief Revenue Officer at Amperity, tasked with leading global go-to-market teams, refining sales strategies, and amplifying market presence.

By Kaleah Salmon • 3 min read • Fri, 16th Aug 2024
The Martech Weekly launches TMW 100 Innovation Awards 2024
Marketing Technologies

The Martech Weekly launches TMW 100 Innovation Awards 2024

The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.

By Sean Mitchell • 3 min read • Thu, 8th Aug 2024
Digital disruption and 'customer lifetime value'
Customer Experience

Digital disruption and 'customer lifetime value'

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.

By Billy Loizou • 5 min read • Wed, 31st Jul 2024
Experts weigh in on cookie deprecation and data privacy
Data Privacy

Experts weigh in on cookie deprecation and data privacy

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

By Staff Writer • 5 min read • Tue, 30th Jul 2024
AI Appreciation Day and the age of Gen AI
Marketing Technologies

AI Appreciation Day and the age of Gen AI

Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.

By Staff Writer • 6 min read • Mon, 15th Jul 2024
Amperity partners with Microsoft to enhance AI-driven retail experiences
Unified Communications

Amperity partners with Microsoft to enhance AI-driven retail experiences

Amperity has teamed up with Microsoft to revolutionise AI-driven retail experiences, enhancing customer loyalty and driving brand advocacy.

By Sean Mitchell • 2 min read • Mon, 8th Jul 2024
Amperity unveils new tools to boost digital ad measurement
Marketing Technologies

Amperity unveils new tools to boost digital ad measurement

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

By Sean Mitchell • 4 min read • Wed, 19th Jun 2024
Amperity honoured by Databricks for customer data solutions
Unified Communications

Amperity honoured by Databricks for customer data solutions

Amperity has won Databricks' Communications, Media and Entertainment Partner of the Year Award, recognising their exceptional work in enhancing customer data management and revenue generation for brands like Paramount and Vail Resorts.

By Sean Mitchell • 3 min read • Fri, 14th Jun 2024
Customer Catalyst launched to help tech marketers with video content
Data Analytics

Customer Catalyst launched to help tech marketers with video content

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

By Imee Dequito • 3 min read • Wed, 22nd May 2024
Amperity launches the world's first lakehouse customer data platform
Marketing Technologies

Amperity launches the world's first lakehouse customer data platform

Amperity unveils the world's first 'lakehouse' CDP, enabling seamless live data sharing between CDP and lakehouse. This innovation eliminates ETL processes, cutting costs and enhancing data security.

By Sean Mitchell • 4 min read • Tue, 21st May 2024
Unleash the potential of AI and elevate customer-centric marketing
Hyperscale

Unleash the potential of AI and elevate customer-centric marketing

Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.

By Joyce Gordon • 5 min read • Tue, 23rd Apr 2024
Unpacking AI-powered marketing with good versus poor quality data
Customer Experience

Unpacking AI-powered marketing with good versus poor quality data

Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.

By Joyce Gordon • 6 min read • Tue, 2nd Apr 2024
IWD 2024: Celebrating Innovation on International Women's Day
Marketing Technologies

IWD 2024: Celebrating Innovation on International Women's Day

Innovating with Gen AI on International Women's Day: Engaging with pre-eminent female tech leaders as they shape the marketing landscape for a data-driven future.

By Teresa Sperti and Joyce Gordon • 3 min read • Fri, 8th Mar 2024
Amperity unveils AI capabilities Explore & Assist to enhance customer data
Customer Experience

Amperity unveils AI capabilities Explore & Assist to enhance customer data

Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.

By Sean Mitchell • 4 min read • Thu, 7th Mar 2024
Accent Group chooses Amperity's CDP for omnichannel optimisation
Data Analytics

Accent Group chooses Amperity's CDP for omnichannel optimisation

Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.

By Tom Raynel • 2 min read • Wed, 13th Dec 2023
Amperity gains AWS Advertising & Marketing Technology Competency recognition
Data Analytics

Amperity gains AWS Advertising & Marketing Technology Competency recognition

AI-powered customer data platform Amperity earns AWS Advertising and Marketing Technology Competency status, underlining its advanced data solutions for marketers.

By Tom Raynel • 2 min read • Mon, 11th Dec 2023
Amperity's adoption for Paid Media exceeds 50%, delivering 11 billion daily profiles
Google

Amperity's adoption for Paid Media exceeds 50%, delivering 11 billion daily profiles

Over 50% of Amperity's customer base are now using their Paid Media application according to company announcement.

By Kaleah Salmon • 3 min read • Tue, 31st Oct 2023

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