Channel marketing stories
Recognition for the combined group underscores its growing influence in the IT channel, as six executives make CRN's 2026 Women of the Channel list.
Attendees can now book a place at San Diego's ChannelCon 2026, where GTIA will launch a new AI awards programme and offer free member entry.
The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.
Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.
GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.
Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.
Identity Digital names CRO Matt Overman to CRN's 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.
Keeper Security has launched a 2026 MSP partner drive around its cloud-native KeeperPAM platform, with new tiers, incentives and training.
Portnox launches structured global channel programme and hires veteran Kristen Knight as VP of Channel Sales to spearhead partner growth.
Cycling brand Knog lifts marketing productivity 20% after rolling out a centralised digital asset hub for teams and global partners.
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
Advertisers can now buy more than 250 residential screens in UK housing blocks through VIOOH, extending reach into premium urban buildings.
Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.
Logicalis Australia expands Erica Smith's remit to lead marketing and vendor alliances, unifying partner strategy to drive channel growth.
Epsilon launches Australian tool linking digital retail media exposure to in-store sales, unifying eCommerce and physical performance data.
London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.
PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.
Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.