Cookies stories
Web attacks are driving browser makers to bake security in by default, as Norton Neo adds VPN, phishing blocks and anti-fingerprinting tools.
Agentic AI promises effortless digital delegation, but its admin-level access to data and systems creates profound privacy and security risks.
Data Privacy Week warns overlapping security apps and hidden web trackers are eroding consumer safety and exposing firms to fresh risks.
Anonymised and Bedrock have partnered to enable ID-less targeting, helping advertisers reach Safari and iOS users while preserving privacy across digital campaigns.
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.
A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.
Google's delay in removing third-party cookies has eased agency concerns, yet Circana stresses the need for precise data solutions to enhance advertising strategies.
Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.
Yahoo has teamed up with LiveRamp to introduce cookieless ad solutions globally, giving major publishers like News Corp and Seven West Media access to enhanced identity tools.
A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.
Cyberattackers are turning to YouTube to spread phishing and malware through sophisticated scams, deceiving users with deepfakes and trusted spokespersons. Stay vigilant.
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
Broader supermarket access in South Australia could boost demand for Indigenous-sourced native ingredients and regional supply chains.
Study finds 95.9% of Indian websites track users without consent, putting firms and government bodies at risk of massive DPDP fines.
Vietnam-based fake account farms are fuelling a growing global cybercrime market, flogging cheap logins, bot tools and disposable email tricks.
Indigenous-owned Cooee secures shelf space in about 90 Foodland stores, taking its native ingredient cookie range across South Australia.
Qantas will serve 196,000 allergen-friendly Indigenous Cooee Christmas cookies, giving the native superfoods brand major national exposure.
UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.
Salesfire has secured GBP £2.75 million in funding to advance its AI technology for eCommerce, creating over ten new jobs in the next two years.
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