SecurityBrief US - Technology news for CISOs & cybersecurity decision-makers

Customer Loyalty stories - Page 3

Stressed digital marketer ai referrals vs falling traffic analytics

AI referrals surge as web traffic falls & costs rise

Fri, 13th Feb 2026
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data analytics
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cx
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martech
AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.
Richard eglon

Nebula links partner rewards to ESG outcomes at renewal

Tue, 10th Feb 2026
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cx
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martech
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partner programmes
Nebula launches an Impact Rewards scheme that ties partner renewal perks to carbon credits, social housing upgrades and service governance.
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How Data Quality in Retail Powers Business Outcomes in 2026

Tue, 10th Feb 2026
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data protection
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data analytics
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digital transformation
In 2026, retailers win not by owning more data, but by orchestrating trusted, real-time data that powers every decision and experience.
Jason maynard ceo

Qualtrics names Jason Maynard CEO to drive AI growth

Wed, 4th Feb 2026
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saas
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data analytics
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digital transformation
Qualtrics appoints Oracle veteran Jason Maynard as CEO to spearhead AI expansion and steer its pending USD $6.75 billion Press Ganey deal.
Melissa shopify

How address validation transforms Shopify deliveries

Wed, 4th Feb 2026
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cx
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martech
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commerce systems
Address validation on Shopify cuts failed deliveries, trims shipping costs and boosts loyalty by ensuring accurate, standardised customer data.
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Qualtrics names Jason Maynard CEO to drive AI growth

Wed, 4th Feb 2026
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data analytics
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digital transformation
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cx
Qualtrics appoints former Oracle executive Jason Maynard as CEO to spearhead AI-driven growth and a USD $6.75 billion Press Ganey deal.
Nancy smith

Analytic Partners named Forrester Wave Leader for 2026

Fri, 30th Jan 2026
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cx
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martech
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partner programmes
Analytic Partners named a Leader in Forrester's 2026 marketing measurement Wave after topping current offering and scoring highly on strategy.
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Kitestring opens neutral lab for retail POS testing

Fri, 23rd Jan 2026
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digital transformation
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cx
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martech
Kitestring has launched a neutral retail innovation lab in Arkansas, letting enterprise chains trial rival POS and omnichannel systems side by side.
Global fintech payments globe malaysia focus cross border transfers

Wise tips five trends reshaping cross-border payments

Tue, 20th Jan 2026
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digital transformation
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fintech
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cx
Wise forecasts five shifts to speed up cross-border payments by 2026, as new rules, tech links and customer demands reshape the market.
Shopper smartphone real time personalized offers in supermarket aisle

Eagle Eye unveils AI platform for real-time offers

Sat, 17th Jan 2026
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cx
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martech
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omnichannel
Eagle Eye has launched Personalized Promotions, an AI platform that generates real-time, one-to-one offers for millions of retail shoppers.
Modern hotel lobby couple mobile checkin staff tablet analytics

AI & value reshape 2026 guest engagement in hospitality

Fri, 16th Jan 2026
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data analytics
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digital transformation
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cx
AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.
Geminiinretailjan26 hero.width 2200.format webp

Google unveils AI shopping protocol & brand agents

Thu, 15th Jan 2026
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cx
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martech
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commerce systems
Google launches a Universal Commerce Protocol and Business Agent tools as it bets on AI agents to drive the next era of online shopping.
Ai data silhouette rearranging cluttered ecommerce ads page

AI agents to reshape retail, squeeze SaaS & ad spend

Tue, 13th Jan 2026
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cx
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martech
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partner programmes
AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.
Central unified marketing dashboard with connected app icons network

Brands shift to centralised platforms as channels grow

Sat, 10th Jan 2026
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digital transformation
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cx
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martech
Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.
Modern supermarket self checkout vs cashier digital wallet scene

Generational split widens over cards, wallets & checkout

Fri, 9th Jan 2026
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digital transformation
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biometrics
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crypto
Younger shoppers embrace digital wallets and self-checkouts as older customers stick with cards and staff, widening a payments generation gap.
Uk retail aisle shoppers fading into silhouettes abandoned baskets

Quiet quitting exposes the fragility of customer loyalty

Fri, 9th Jan 2026
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crm
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data analytics
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digital transformation
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
Young online shopper ai chatbots secure payments social commerce

Exactly.com predicts AI & agentic commerce for 2026

Fri, 9th Jan 2026
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data protection
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digital transformation
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crypto
Exactly.com predicts AI agents, social commerce and omnichannel retail will redefine trust, convenience and control in 2026 shopping.
Online shopping fair pricing balance products vs coin stack

Study finds value for money eclipses speed & price

Thu, 8th Jan 2026
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cx
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martech
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commerce systems
Value for money drives online customer sentiment three times more than price, delivery speed or product quality, a study of reviews finds.
Laptop delivery tracking timeline parcel at uk front door scene

Shoppers now prize reliable, transparent deliveries

Wed, 7th Jan 2026
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cx
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martech
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commerce systems
Shoppers in the UK and US now value reliable, transparent deliveries and returns over speed alone, new research from Locus suggests.
Asian shopper smartphone super apps ai journey data security

AI reshapes loyalty, super apps & customer engagement

Tue, 30th Dec 2025
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data protection
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digital transformation
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cx
AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.