SecurityBrief US - Technology news for CISOs & cybersecurity decision-makers

Customer Loyalty stories - Page 5

Realistic online shopping cart digital payment terminal neural ai connection

Salesforce & Stripe team up with OpenAI for AI-powered checkout

Thu, 16th Oct 2025
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cx
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martech
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cdp
Salesforce teams up with Stripe and OpenAI to launch AI-powered Instant Checkout, enhancing personalised shopping and speeding up online purchases for retailers.
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Teradata launches AI-driven customer intelligence for real-time CX

Wed, 8th Oct 2025
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data analytics
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cx
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martech
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.
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Oracle launches AI agents for sales, marketing & service tasks

Wed, 8th Oct 2025
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crm
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data analytics
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digital transformation
Oracle launches AI agents in Fusion Cloud Applications to enhance marketing, sales, and service, boosting efficiency and customer experience at no extra cost.
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GenAI drives marketing ROI as 85% of teams expand adoption

Wed, 1st Oct 2025
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data analytics
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cx
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martech
Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.
Ps 1747706979721

Preparing for BFCM 2025: Why tech-first strategies will separate winners from the pack

Tue, 23rd Sep 2025
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cx
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martech
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supply chain
BFCM 2025 demands tech-savvy strategies; brands using AI, personalisation, and data-driven insights will outperform those relying on broad discounts.
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SmartPATH launch brings AI-driven omnichannel communications to ANZ

Thu, 18th Sep 2025
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digital transformation
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cx
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martech
Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.
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Global marketers embrace GenAI, reporting ROI & deeper value

Tue, 16th Sep 2025
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cx
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martech
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digital twins
A new study reveals 85% of global marketers use generative AI daily, with 80% reporting clear ROI and enhanced customer loyalty through the technology.
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Senior marketers still trust intuition despite AI & data surge

Thu, 11th Sep 2025
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data analytics
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cx
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martech
Despite heavy investment in business intelligence, nearly two-thirds of senior marketers still rely on intuition for key decisions, says Qualtrics research.
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Komo launches Engagement OS with AI co-pilot & new loyalty tools

Thu, 4th Sep 2025
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cx
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martech
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cdp
Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.
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Ecommpay brings real-time climate action to payment checkout

Thu, 4th Sep 2025
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fintech
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cx
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martech
Ecommpay integrates ekko's real-time carbon tracking and offsetting into its Hosted Payment Page, enabling eco-friendly checkout options for online shoppers.
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eDesk expands US operations to boost AI-driven support for eCommerce

Sat, 23rd Aug 2025
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cx
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martech
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commerce systems
eDesk expands its US operations to support growing eCommerce brands with AI-driven helpdesk solutions, managing millions of customer queries each month.
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New book urges brands to prioritise authentic social media

Sat, 23rd Aug 2025
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cx
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martech
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digital engagement
Tom Miner's new book, Social First Brands, urges companies to build loyalty through authentic social media engagement, not boardroom-crafted marketing.
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Retailers face data hurdles as just 11% ready for full-scale AI

Thu, 7th Aug 2025
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data analytics
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cx
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martech
Just 11% of retailers are ready to fully scale AI tools, with data challenges limiting wider adoption despite 45% using AI weekly, says Amperity report.
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Portnox elevates Alison Dixon, launches Technical Account team

Wed, 6th Aug 2025
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cx
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martech
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physical security
Portnox appoints Alison Dixon as Chief Customer Officer and launches a Technical Account team to enhance proactive customer support and partnerships.
Ps sean holcombe

Qualtrics doubles down on global partner community to accelerate shared growth

Wed, 16th Jul 2025
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digital transformation
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cx
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martech
Qualtrics enhances its global Partner Network to boost experience management, offering new tracks, tiers, and investment to accelerate shared growth and customer impact.
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Prime Day grows in Australia as shoppers hunt value & savings

Fri, 11th Jul 2025
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cx
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martech
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amazon
Prime Day in Australia gains momentum as shoppers seek bargains amid rising living costs, with retailers leveraging discounts and omnichannel strategies for growth.
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Talon.One raises $135 million to boost AI loyalty platform

Fri, 4th Jul 2025
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data analytics
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cx
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martech
Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.
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Amperity named leader in IDC MarketScape 2025 for retail CDPs

Fri, 4th Jul 2025
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data analytics
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cx
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martech
Amperity has been named a leader in the IDC MarketScape 2025 for retail customer data platforms, praised for AI-driven tools and data unification.
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Ecommpay adds Visa Instalments to streamline high value payments

Wed, 25th Jun 2025
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cx
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martech
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bnpl
Ecommpay integrates Visa Instalments, letting merchants offer customers fixed payment options on high-value purchases via familiar Visa credit cards.
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Organisations boost customer education but face scaling hurdles

Wed, 18th Jun 2025
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edutech
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cx
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martech
New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.